The Four P’s of Public Relations Public Relations, Press Releases, Pitch & Publicity

It is fair to say that public relations can be both complex and overwhelming, and it doesn’t help that there are similar acronyms used to identify a variety of aspects within the industry. Did you know that most people commonly assume that PR means “press release” when in all actuality, it stands for the service of building a positive relationship between the public and your company or “public relations”.

So, if you are one of the many stumped by the 4 P’s of public relations, here is some information to help you define what they are and the role they play in helping you grow your business.

In a nutshell, public relations is the art of connecting brands with consumers through engaging storytelling. Public Relations or PR professionals typically deploy a variety of tools, one of which is the press release, to pitch a story idea to media contacts that are then turned into publicity for their clients.

Public Relations

Few people you speak to can explain what a public relations professional does. The answer is simply; they build relationships with reporters and media outlets with the hopes of garnering ‘earned’ media coverage for their clients. So, if you think about it, our sole purpose is to help you engage with your…