What is Public Relations and why is it essential to your business’s success?

To thrive as a small business in today’s always-on world, you need press coverage. But, unfortunately, coverage doesn’t just happen magically — you need to work for it.

Though many organizations understand that PR is a great way to build on their marketing strategies and improve their online reputation, very few know how or why certain companies invest so much time and effort into developing an aggressive PR plan that keeps them on top of the news cycle.

When used correctly, PR can make or break a company — giving it the power to overcome almost any obstacle, and as an agency specializing in PR, our goal is to send the right message to the right outlets and people, to help strengthen and build our clients brand messaging.

Most business executives classify PR as a free advertising opportunity; this could not be farther from the truth. PR placement is never free, and placement is not easy. Getting featured in a magazine or newspaper is a dream for many small business owners. They would love nothing more than to see their companies listed in stories alongside giants like Google and Microsoft, but they can’t ever seem to get journalists to give them the time of day.